Unless you get your content right, your website will not get the traffic you want. One way to increase traffic is to post fresh content regularly. Not only does this keep you fresh in the mind of customers, but it also helps you rank higher on search engines. However, it is not enough to just write content and expect customers to come. There are some strategies that you can use to get your search engines to notice you.
Conduct research for your keywords
If you are taking out the time and effort to develop content, you might as well do it right. Make a spreadsheet of the keywords in your field that your customers are searching for and find out the niche in which you can compete in. Keep track of the number of times you are using your keywords in the content you are writing, and use a tool to track your ranking in terms of your targeted keyword.
Use your keywords strategically
It is not enough to use the keywords in 2-3% of your copy. It is important that you use them strategically. Put the primary keyword in the title and reuse it in your first and last paragraphs. Research shows that readers focus on only the first and last paragraphs of any content and skim over the rest. This helps convey to them that you have what they are looking for. This will help you get more clicks and is, therefore, one of the most important tools that professional SEO writers have in their armory.
Give customers what they care about
You are the one that knows your business the best. Think about what you can give to your users that will not only serve your business purposes but also give your customers a reason to keep coming to you. Share some expert tips or some news that relates to your business. Make your content share-worthy so that your users don’t hesitate to share it in their own circles. If you cannot make up your mind, look at your SEO keywords and see what kind of content that you can develop around those keywords that would simultaneously interest your readers. Another highly recommended strategy is to interview experts in your fields. This will add some credibility to your blog while at the same time increase the chances that these experts will share your content in their own online circles. This will help increase your visibility in the circles that matter.
Promote your own work online
The job is not complete even after you have written and posted fresh content. You need to promote this content all over the internet to gain visibility. Increase backlinks to your website by commenting on blogs related to your field. Submit your content to curators such as Reddit and Digg. You should also combine your blog content with social media marketing strategies such as Facebook and Twitter to increase visibility. Once you have a post out, share it on your Facebook page and don’t forget to tweet it.